18 Nov 2025
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Reading time: 6 minutes
Launch of the illu brand at the Mysia 3 space in Warsaw
Brand Debut
On the 27th of October, the official launch of illu took place at Mysia 3 in Warsaw. The entire event was organized with our philosophy 'around light', highlighting the significance of light in our lives.
An Event Designed Around Light
The launch gathered architects, designers, industry media representatives, and professionals involved in design. The event programme was designed to showcase the practical approach of illu to lighting – from mood-building techniques to functional solutions supporting our daily needs.
Mysia 3, with its neutral architecture, allowed for a clear presentation of light as the main element of the event. Guests had the opportunity to learn about the brand’s principles, see the first projects, and discuss the role of light in contemporary interior design.
An atmospheric highlight of the evening was a recital by Natalia Niemen. Her performance, full of emotion and energy, gave the event a unique character, emphasising how strongly light can harmonize with sound.
Presentation of the Snob Lamp
One of the key highlights of the event was the presentation of the Snob lamp, designed by Marcin Szczelina. The project emerged from the need to create lighting that combines simplicity, durability, and a responsible approach to design. The lamp garnered significant attention from the premiere attendees – its minimalist aesthetics and thoughtful construction align perfectly with the values on which illu is founded.
Gathering of Professionals
The premiere provided an opportunity for designers, architects, and those seeking functional yet striking lighting solutions to exchange opinions. Attendees learned about how illu plans to collaborate with both professionals and individual clients by offering support in product selection and assistance with technical matters.
illu aims its solutions at clients who expect lighting that is attuned to their lifestyle and the way they use their spaces.
